Welcome to the world of Product Management!
A dynamic space where strategy meets creativity, and technology enables fresh ideas to become a reality. In this introductory article, I will provide you with a curated selection of articles on different aspects of Product management, from its early beginnings till its new paradigms. My goal here is to give you a taste of some of the core concepts of this beautiful field of business.
Enjoy your appetizer!
| WHAT’S THE ARTICLE | WHY YOU NEED IT |
| Neil McElroy – The Brand Man memo | Just like in geography or biology: In order to know how something works, you need to know where it began. Product management began when a young executive broke the rules of a single-page-memo. Back in 1931, the principles Neil laid out – are still applied today. |
| 10x Not 10%: Bold Product Strategy and Vision | The nature of your work has to do with uncovering hidden opportunities, but also the ones which were in plain sight but too big, too complex or have simply been approached the wrong way in the past. |
| Good Product Team / Bad Product Team | In order to create value, you need to know your starting position. This article will help you map exactly where you are, and at the same time tell you where you should go in terms of building a healthy Product organization. |
| Customer inspired – Technology enabled Behind every great product | In these articles you can find real life examples to inspire your best work. You will reshape your feeling for what a product is and learn about product-driven businesses. |
| Product-led growth | When you don’t have external funding, you rely on your product as an engine for growth. The behaviour and context of your customers, hold all the data needed for you to understand the key drivers of your market, as all of these are reflected in your product. The way you use this data for growth, is called a product-led-growth strategy. |
| Product Insights | As a Product manager your job is to take user behaviour and turn it into revenue. Sometimes this means unblocking certain parts of the user journey by understanding the exact context of the situation. |
| Value mapping (Value stream section) | I can’t really explain why the abstract concept of Value is important. What I can say is that having and abstract concept of Value is important. |
| From Numbers to Features KPIs overview | Data is the new opinion. A place where math meets business. Social sciences meet natural sciences. After working with different tech organizations for more than a decade, I’ve learned that the most intelligent solution wins most of the time – regardless from whom it’s coming from. Now, in a world where the most insightful ideas prevail, it’s the ones supported by robust data that lead the way. |
I hope you’re happy with this introduction to different core aspects of Product management.The next article in the series is “Product Operations” where I explore the nitty-gritty details which make for organization’s Product excellence.
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