What I’ve found (especially with the G2M strategy) is that it’s often omitted from management’s scope and that it’s usually done in a non-optimal way.
The reason for this is:
A good G2M strategy enterally depends on your understanding of the market and users.
So if these two are executed superficially (or not at all) = there is no basis for an informed G2M.
By understanding your market and users in a deep way, you would be able to connect your unique value proposition with your target audience.
This, will set your G2M strategy for success.
| WHAT’S THE ARTICLE | WHY YOU NEED IT |
| Harvard i-lab | Startup Secrets: Go to Market Strategies Harvard i-lab | Startup Secrets: Go to Market Part II – Tactics | The market is flooded with products seeking attention. A good GTM strategy can make the difference. In these videos, you can get concrete advice and a step-by-step process on building your first true Go-to-Market strategy. |
| Basic SaaS financial metrics ROI MRR and CLV PnL CAC Balance sheet Income statement forecasting | Both Product and Technology ultimately serve a single purpose: the advancement of the business itself. Especially in today’s times, each thing you build is considered an investment. And this investment needs to make a return in order to justify itself. In the end – no matter how perfectly you execute on your features, if you don’t move the needle on the business – you’re failing. In order to track whether you’re doing a good job in product, you need to be able to look at the business metrics. |
| Find the right price for your product Everything about pricing | Listen to this, to be equipped with knowledge to build a concrete logic behind your product’s pricing, because there is a good chance you’re currently underpricing it. |
You’ve now learned that a GTM strategy serves as a linchpin, to closing the gap between product development and market adoption.
This can make all the difference in your market outcome, so having a G2M strategy can prove to be a very useful part of your raising Product arsenal.
Also never forget: Generating returns for your business is your job. By understanding SaaS financial metrics and mastering pricing you can be in line with the impact your work is having on the wider picture.
Speaking about revenue – our next topic covers a unique partnership between Product and Sales and how each enables the other to do their best work.
